On the regulation of personal data distribution in online advertising platforms.
José Estrada-JiménezJavier Parra-ArnauAna Rodríguez-HoyosJordi FornéPublished in: Eng. Appl. Artif. Intell. (2019)
Keyphrases
- online advertising
- personal data
- personal information
- user behavior
- privacy preserving
- identity theft
- behavioral targeting
- privacy protection
- display advertising
- service providers
- data collection
- data protection
- data privacy
- advertising campaigns
- sensitive data
- user experience
- private information
- information retrieval