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Development of an Evaluation System for Outdoor Advertising Using Smartphone Eye Tracking.
Takuya Soejima
Yasuo Kawai
Published in:
HAI (2021)
Keyphrases
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eye tracking
usability evaluation
eye movements
visual attention
human computer interaction
eye tracking data
eye tracker
usability testing
eye gaze
program comprehension
software engineering
website
computer vision
eye movement data
eye detection and tracking
assistive technology
head motion
gaze estimation