Customer Learning Processes, Strategy Selection, and Performance in Business-to-Business Service Firms.
Debra ZahayAbbie GriffinPublished in: Decis. Sci. (2004)
Keyphrases
- learning processes
- customer loyalty
- customer service
- electronic commerce
- telecommunications industry
- competitive environment
- competitive advantage
- business processes
- information systems
- service quality
- enterprise systems
- data mining
- real world
- financial information
- social interaction
- learning outcomes
- customer support
- learning process
- customer relationship management
- business process
- business models
- online services
- service delivery
- learning scenarios
- marketing campaigns
- learning design
- instructional design
- information technology
- online stores
- web services
- potential customers
- learning environment
- virtual environment
- technology enhanced learning
- databases
- learning objects
- internet enabled
- ims ld
- electronic markets
- customer satisfaction
- knowledge management
- learning activities