Software Preannouncements and Their Impact on Customers' Perceptions and Vendor Reputation.
John A. HoxmeierPublished in: J. Manag. Inf. Syst. (2000)
Keyphrases
- software vendors
- software development
- attitudes toward
- software maintenance
- computer systems
- software architecture
- software design
- potential customers
- customer satisfaction
- proprietary software
- trust evaluation
- gender differences
- product quality
- customer service
- factors that influence
- customer relationship management
- case study
- development process
- statistically significant
- source code