The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods.
Sule BirimIpek KazancogluSachin Kumar ManglaAysun KahramanYigit KazançogluPublished in: Ann. Oper. Res. (2024)
Keyphrases
- machine learning methods
- deep learning
- machine learning
- unsupervised feature learning
- unsupervised learning
- machine learning algorithms
- ensemble methods
- machine learning approaches
- decision support system
- mental models
- learned knowledge
- learning algorithm
- restricted boltzmann machine
- deep architectures
- supervised learning
- natural language processing
- text mining
- text classification
- data sets
- viewpoint
- real world