An examination of negative e-WOM adoption: Brand commitment as a moderator.
Hsin Hsin ChangLi Hsuan WuPublished in: Decis. Support Syst. (2014)
Keyphrases
- consumer behavior
- social networking sites
- information sources
- product reviews
- perceived usefulness
- user satisfaction
- positive and negative
- social networking
- information systems
- information technology
- online shopping
- online social networks
- e government
- social media
- positive or negative
- sentiment analysis
- opinion mining
- natural language processing
- marketing strategies
- website