How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism.
Fei LongMiraj Ahmed BhuiyanMuhammad Khalilur RahmanNorzalita Abd AzizPublished in: Kybernetes (2023)
Keyphrases
- consumer behavior
- online shopping
- electronic word of mouth
- online stores
- purchase intention
- word segmentation
- positive or negative
- product information
- pricing strategies
- independent variables
- chinese stock market
- online markets
- consumer reviews
- consumer trust
- online consumer reviews
- innovation diffusion theory
- decision making