Association Rule Mining for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm.
Jesús SilvaMercedes Gaitán-AnguloDanelys CabreraSadhana J. KamatkarHugo Martínez CaraballoJairo Martínez VenturaJohn Anderson Virviescas PeñaJuan de la Hoz HernándezPublished in: ICACDS (2) (2019)
Keyphrases
- customer segmentation
- association rule mining
- apriori algorithm
- association rules
- association rules mining
- itemsets
- data mining
- mining association rules
- mining algorithm
- data mining techniques
- frequent itemsets
- association mining
- pattern discovery
- market basket analysis
- frequent itemset mining
- frequent item sets
- finding frequent itemsets
- association rule mining algorithm
- interestingness measures
- knowledge discovery
- associative classification
- data streams
- fp tree
- website
- minimum support
- interesting patterns
- mining frequent itemsets
- data mining methods
- cluster analysis
- preprocessing
- data analysis