Consumers' Knowledge: The Missing Element in Online Purchasing Expenditures.
Yong-Mi KimPublished in: J. Inf. Knowl. Manag. (2011)
Keyphrases
- knowledge based systems
- online shopping
- knowledge representation
- knowledge base
- expert systems
- domain knowledge
- artificial intelligence
- online retailers
- comparison shopping
- knowledge sources
- missing data
- knowledge acquisition
- online learning
- association rules
- data mining techniques
- domain experts
- missing values
- prior knowledge
- knowledge extraction
- bayesian networks
- real time
- consumer trust