An adaptive algorithm for selecting profitable keywords for search-based advertising services.
Paat RusmevichientongDavid P. WilliamsonPublished in: EC (2006)
Keyphrases
- search space
- search strategy
- cost function
- selection algorithm
- optimal solution
- computational complexity
- solution space
- dynamic programming
- worst case
- detection algorithm
- search mechanism
- web services
- search efficiency
- recognition algorithm
- optimization algorithm
- k means
- preprocessing
- search algorithm
- segmentation algorithm
- objective function
- similarity measure