Using Neuroevolution for Predicting Mobile Marketing Conversion.
Pedro José PereiraPedro PintoRui MendesPaulo CortezAntoine MoreauPublished in: EPIA (2) (2019)
Keyphrases
- mobile advertising
- telecommunications industry
- website
- artificial neural networks
- mobile phone
- mobile devices
- customer relationship management
- mobile applications
- consumer behavior
- mobile learning
- data mining
- mobile payment
- social media
- mobile users
- mobile computing
- mobile communication
- long term
- short and long term
- m learning
- smart phones
- mobile terminals
- controller design
- marketing strategies
- decision making
- social networks
- neural network