Investigating Customers' Satisfaction with Brand Pages in Social Networking Sites.
Wing S. ChowSi ShiPublished in: J. Comput. Inf. Syst. (2015)
Keyphrases
- social networking sites
- customer satisfaction
- social networking
- online social networks
- website
- young adults
- search engine
- social media
- service quality
- social networks
- instant messaging
- web pages
- user satisfaction
- social recommendation
- web users
- internet users
- social software
- marketing strategies
- social activities
- online shopping
- user generated content
- customer loyalty
- customer relationship management
- social relations
- online social
- online communication
- collaborative learning