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Winning customer loyalty in an automotive company through Six Sigma: a case study.
Maneesh Kumar
Jiju Antony
Frenie Jiju Antony
Christian N. Madu
Published in:
Qual. Reliab. Eng. Int. (2007)
Keyphrases
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customer loyalty
customer satisfaction
service quality
marketing strategies
case study
user satisfaction
data mining
business decisions
potential customers
service providers
call center
metadata
preprocessing
database
information systems
competitive advantage
information retrieval
website design
databases