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Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Sha YangAnindya Ghose
Published in: Mark. Sci. (2010)
Keyphrases
  • positive and negative
  • sponsored search advertising
  • purchase behavior
  • internet search engines
  • search engine
  • incomplete information
  • website
  • multi dimensional
  • search advertising