The role of perceived interactivity in virtual communities: building trust and increasing stickiness.
Hongwei WangYuan MengWei WangPublished in: Connect. Sci. (2013)
Keyphrases
- virtual communities
- positive effects
- social aspects
- trust management
- social networks
- network externalities
- trust and reputation systems
- information sharing
- situated learning
- virtual world
- social presence
- online communities
- e learning
- social support
- website design
- user satisfaction
- computing environments
- reputation information
- face to face communication
- virtual environment