Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam.

Chih-Chin Liang Ngoc Ly Nguyen

Published in: Electron. Commer. Res. (2018)

Keyphrases

customer satisfaction
service quality
internet banking
marketing strategies
service providers
online banking
user satisfaction
electronic commerce
quality of service
information systems
competitive advantage
call center
job satisfaction
attitudes toward
expert systems
real time
web services