A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing.
Maksud Obitovich KurolovPublished in: ICFNDS (2022)
Keyphrases
- health care
- health services
- information systems
- health information technology
- data mining
- health care services
- medical information
- primary care
- social media
- health insurance
- chronic disease
- electronic health records
- patient care
- decision making
- health informatics
- medical students
- healthcare providers
- health data
- health information
- medical domain
- temporal trends
- digital objects
- statistical analysis