Combining means-end chain and fuzzy ANP to explore customers' decision process in selecting bundles.
Hao-Wei YangKuei-Feng ChangPublished in: Int. J. Inf. Manag. (2012)
Keyphrases
- decision process
- decision makers
- decision support system
- decision processes
- decision making
- decision support
- fuzzy sets
- fuzzy logic
- membership functions
- situation awareness
- group decision making
- fuzzy rules
- group decision
- information gathering
- mental models
- data mining
- fuzzy clustering
- selection algorithm
- control system
- expert systems
- case study
- information systems
- customer relationship management
- machine learning
- data sets