When Blockchain Meets CRM: An Evaluation of Enterprise CRM Vendor Blockchain Capabilities.
Seth J. KinnettSaeed AbooleetPublished in: AMCIS (2022)
Keyphrases
- customer relationship management
- competitive advantage
- relationship management
- information systems
- knowledge management
- neural network
- customer retention
- marketing strategies
- evaluation model
- evaluation method
- information management
- business processes
- evaluation metrics
- gold standard
- business applications
- computational power
- case study
- website
- data sets