Trusted Social Node: Evaluating the Effect of Trust and Trust Variance to Maximize Social Influence in a Multilevel Social Node Influential Diffusion Model.
Hock-Yeow YapTong-Ming LimPublished in: ICCSA (4) (2016)
Keyphrases
- social influence
- social psychology
- social interaction
- social networks
- social relationships
- diffusion model
- trust relationships
- online social
- online communities
- social relations
- network structure
- information diffusion
- behavioral intention
- social media
- virtual communities
- social influences
- social networking
- user preferences
- technology acceptance
- trust model
- complex networks
- social network analysis
- diffusion models
- image sequences