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The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements.

Kang LiGuanxiong HuangGary Bente
Published in: Comput. Hum. Behav. (2016)
Keyphrases
  • eye movements
  • eye tracking
  • visual search
  • visual attention
  • eye tracker
  • eye gaze
  • eye movement analysis
  • real time
  • visual information
  • object recognition
  • information processing