Research on Precision Marketing Based on Clustering Algorithm.
Zhihua GanPublished in: SPIoT (1) (2021)
Keyphrases
- clustering algorithm
- k means
- data mining
- high precision
- clustering analysis
- average precision
- fuzzy c means
- precision and recall
- social media
- website
- data clustering
- short and long term
- consumer behavior
- high recall
- customer relationship management
- hierarchical clustering
- cluster analysis
- data sets
- clustering method
- case study
- decision making
- search engine
- information retrieval
- artificial intelligence
- mixed data