Bid optimization for broad match ad auctions.
Eyal Even-DarVahab S. MirrokniS. MuthukrishnanYishay MansourUri NadavPublished in: WWW (2009)
Keyphrases
- auction protocol
- multi attribute
- bidding strategies
- budget constraints
- display advertising
- optimization algorithm
- sponsored search
- auction mechanisms
- reverse auction
- optimization model
- optimization problems
- global optimization
- multi unit
- online auctions
- resource allocation
- constrained optimization
- contextual advertising
- optimization process
- sealed bid auctions
- data sets
- test bed
- incomplete information
- combinatorial optimization
- optimization method
- special case