The dual roles of web personalization on consumer decision quality in online shopping.
Jialiang HuangLiyun ZhouPublished in: Internet Res. (2019)
Keyphrases
- online shopping
- web personalization
- service quality
- consumer behavior
- customer satisfaction
- website
- personal information
- online shoppers
- recommender systems
- user interests
- web mining
- web usage mining
- social network analysis
- usage data
- purchase intention
- shopping behavior
- quality of service
- web search engines
- information retrieval
- databases