A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers.

Doae Mensouri Abdellah Azmani

Published in: Appl. Comput. Syst. (2022)

Keyphrases

genetic algorithm
decision making
collaborative filtering
data mining
long term
automatically generate
recommendation systems
customer relationship management
case study
recommender systems
social media
context aware
predictive modeling
marketing strategies
automatically generating