Marketing Automation.
Irina HeimbachDaniel S. KostyraOliver HinzPublished in: Bus. Inf. Syst. Eng. (2015)
Keyphrases
- long term
- data mining
- website
- consumer behavior
- decision making
- social media
- data sets
- short and long term
- data mining technology
- customer service
- marketing strategies
- direct marketing
- potential customers
- customer relationship management
- mobile advertising
- database
- customer behavior
- social networks
- artificial intelligence
- real world
- real time