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Emerging factors affecting the continuance of online gaming: the roles of bridging and bonding social factors.
Yong-Young Kim
Mi-Hye Kim
Sangjo Oh
Published in:
Clust. Comput. (2014)
Keyphrases
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factors affecting
online gaming
continuance intention
perceived usefulness
social factors
online game
factors influencing
social influence
social networks
social behavior
learning experience
hong kong
information technology
user satisfaction
contextual factors