GATeS: A Hybrid Algorithm Based on Genetic Algorithm and Tabu Search for the Direct Marketing Problem.
Felipe Martins MüllerVanessa A. SchneiderIaê Santos BonilhaVeridiane Barbara De SouzaGreici Da Rosa Da CruzMichalis MavrovouniotisPublished in: IEEE Access (2024)
Keyphrases
- hybrid algorithm
- tabu search
- direct marketing
- genetic algorithm
- marketing strategies
- simulated annealing
- metaheuristic
- data mining
- data mining applications
- feasible solution
- scheduling problem
- memetic algorithm
- job shop scheduling problem
- test problems
- search procedure
- path relinking
- hybrid method
- search algorithm
- initial population
- multidimensional knapsack problem
- vehicle routing problem
- database technology
- scatter search
- fitness function
- data processing
- multi objective
- benchmark instances
- tabu search algorithm
- tabu list
- neural network
- initial solution
- nonlinear integer programming
- combinatorial optimization
- particle swarm optimization
- hill climbing
- optimization method
- optimization algorithm
- customer relationship management
- benchmark problems
- cost function
- objective function