The Importance of Storytelling in Business Intelligence.
Richard T. HerschelNicolle ClementsPublished in: Int. J. Bus. Intell. Res. (2017)
Keyphrases
- business intelligence
- data warehousing
- data warehouse
- business information
- decision making
- knowledge management
- business intelligence systems
- data analysis
- microsoft sql server
- end users
- data mining
- big data
- data integration
- decision support
- sql server
- case study
- knowledge discovery
- microsoft office
- strategic management
- strategic decisions
- web applications
- user interface
- information systems
- machine learning
- business users
- predictive analytics
- business decisions
- data sets
- business intelligence solutions