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How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory.

Junlan MingJianqiu ZengMuhammad BilalUmair AkramMingyue Fan
Published in: Int. J. Web Inf. Syst. (2021)
Keyphrases
  • live streaming
  • social presence
  • behavior patterns
  • collaborative learning
  • computer mediated
  • social interaction
  • language learning
  • communication tools