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How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory.
Junlan Ming
Jianqiu Zeng
Muhammad Bilal
Umair Akram
Mingyue Fan
Published in:
Int. J. Web Inf. Syst. (2021)
Keyphrases
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live streaming
social presence
behavior patterns
collaborative learning
computer mediated
social interaction
language learning
communication tools