Optimal Advertising Campaign Generation for Multiple Brands Using MOGA.

Peter J. Fleming M. A. Pashkevich

Published in: IEEE Trans. Syst. Man Cybern. Part C (2007)

Keyphrases

genetic algorithm
multi objective optimization
population size
multi objective
multi objective genetic algorithm
dynamic programming
optimal solution
optimal design
decision making
marketing campaigns
search engine
objective function
genetic programming