The role of social platforms in establishing brand awareness for B2C e-commerce: empirical study.
Radwan Moh'd Al-DwairiYousra HarbIssa M. ShehabatPublished in: Int. J. Bus. Inf. Syst. (2020)
Keyphrases
- empirical studies
- empirical analysis
- real world data sets
- social networks
- social context
- social interaction
- social media
- socio cultural
- everyday lives
- social roles
- social cognition
- social behavior
- social capital
- uci datasets
- social relationships
- group awareness
- social groups
- learning community
- case study
- knowledge base
- information systems