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Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes.
Xinjian Li
Yu Zhang
Juan Wang
Xiaoling Li
Published in:
Ind. Manag. Data Syst. (2024)
Keyphrases
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search advertising
sponsored search advertising
attribute values
data mining
search engine
keywords
user behavior
internet search engines
click through rate
database systems
information retrieval systems
data mining methods
click prediction
purchase behavior