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How Relevant is the Marketing Curriculum to Today's Market: A Case Study from an HEI in Mauritius.
Hemant Kassean
Mridula Gungaphul
Published in:
Int. J. Technol. Educ. Mark. (2015)
Keyphrases
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decision making
case study
website
short and long term
data mining
high school
elementary school
market competition
long term
social media
customer base
test bed
customer behavior
small and medium sized
customer retention