A reexamination of gender-based attitudes toward group projects: Evidence from the Google Online Marketing Challenge.

Published in: Comput. Hum. Behav. (2011)

Keyphrases

attitudes toward
gender differences
online marketing
statistically significant
dependent variables
search engine
academic achievement
college students
social media
website
perceived usefulness
internet marketing
case study
pay per click
computer usage
high school
learning styles
game playing
web search