Mining Social Networks for Targeted Advertising.
Wan-Shiou YangJia-Ben DiaHung-Chi ChengHsing-Tzu LinPublished in: HICSS (2006)
Keyphrases
- targeted advertising
- social networks
- data mining
- social network analysis
- social media
- community detection
- mining algorithm
- social network analysis and mining
- social networking
- data mining techniques
- data mining algorithms
- web mining
- social interaction
- frequent patterns
- network structure
- online social networks
- multi dimensional
- text mining
- knowledge discovery
- social network data
- community discovery
- preprocessing
- information retrieval