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Product context in EC websites: how consumer uncertainty and purchase risk drive navigational needs.
Sarah Spiekermann
Published in:
EC (2004)
Keyphrases
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online stores
electronic commerce
product information
consumer behavior
internet shopping
purchase behavior
website
risk measures
contextual information
context aware
online shopping
risk averse
web pages
factors influencing
life cycle
purchase intention
purchase decision
expected utility
recommender systems