Optimizing Ad Refresh In Mobile App Advertising.
Florin ConstantinChristopher HarrisSamuel IeongAranyak MehtaXi TanPublished in: WWW (2018)
Keyphrases
- mobile apps
- advertising campaigns
- sponsored search
- targeted advertising
- online advertising
- display advertising
- behavioral targeting
- contextual advertising
- mobile applications
- search advertising
- analytic tools
- m learning
- user behavior
- mobile devices
- business models
- mobile learning
- coverage includes
- learning experience
- relational databases