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Targeted Advertising in Magazine Markets and the Advent of the Internet.

Ambarish ChandraUlrich Kaiser
Published in: Manag. Sci. (2014)
Keyphrases
  • targeted advertising
  • internet and the world wide web
  • world wide
  • email
  • electronic commerce
  • data sets
  • internet users
  • database systems
  • digital libraries
  • world wide web