Effect of personalization on the perceived usefulness of online customer services: a dual-core theory.
Ting-Peng LiangHsin-Yi ChenEfraim TurbanPublished in: ICEC (2009)
Keyphrases
- perceived usefulness
- technology acceptance model
- behavioral intention
- user acceptance
- theory of planned behavior
- perceived risk
- factors affecting
- mobile services
- factors that affect
- positive effects
- theoretical framework
- questionnaire survey
- context aware
- empirically tested
- online learning
- web services
- service providers
- attitudes toward
- user satisfaction
- computer self efficacy
- information quality
- university students
- end users
- marketing campaigns
- online environment
- subjective norm
- technology acceptance
- customer satisfaction
- computer anxiety