Individual Enterprise Social Network Adoption: The Influence of Perceived Network Externalities and Perceived Social Capital Advantage.
Martin KauschingerAlbert LetnerMaximilian SchreieckNils UrbachMarkus BöhmHelmut KrcmarPublished in: Wirtschaftsinformatik (2022)
Keyphrases
- social capital
- perceived usefulness
- perceived risk
- user perceptions
- social networks
- network externalities
- information systems
- critical mass
- information flow
- technology adoption
- social influence
- individual level
- human capital
- information technology
- user satisfaction
- virtual communities
- factors affecting
- factors that affect
- adoption decisions