Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure.
Anne R. SminkSanne FrowijnEva A. van ReijmersdalGuda van NoortPeter C. NeijensPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- augmented reality
- personal data
- privacy protection
- data protection
- privacy concerns
- personal information
- virtual objects
- privacy preserving
- mixed reality
- service providers
- human computer interaction
- virtual reality
- private information
- user interface
- third party
- statistical databases
- live video
- real environment
- camera tracking
- head mounted display
- online shopping
- data sharing
- data collection
- data privacy
- real scenes
- distributed data
- information loss
- social networks