Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation.
Stefan KochAsli DikmenPublished in: J. Electron. Commer. Organ. (2015)
Keyphrases
- social media
- social media streams
- brand image
- big data
- social networking
- social networks
- user generated content
- social media platforms
- website
- social interaction
- decision making
- information diffusion
- marketing strategies
- social media data
- online forums
- public opinion
- social networking sites
- crisis management
- social context
- data mining
- information retrieval