The drivers towards interactive digital sales processes in business-to-business markets.
Tommi MahlamäkiMika OjalaMikko MyllykangasPublished in: MindTrek (2016)
Keyphrases
- electronic commerce
- cross selling
- information systems
- business environment
- enterprise systems
- data mining
- business models
- business process
- business intelligence
- business processes
- electronic markets
- enterprise architecture
- business process management
- business activities
- big data
- business rules
- support systems
- knowledge management
- real world
- workflow management
- data analysis
- business transactions
- customer base