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The factors affecting adoption of CRM at organisational level in Iran's shipping industry.
Seyed Hessameddin Zegordi
Navid Fakhredaei
Published in:
Int. J. Bus. Inf. Syst. (2011)
Keyphrases
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factors affecting
perceived usefulness
factors influencing
key factors
case study
information systems
knowledge management
technology adoption
electronic data interchange
data sets
real world
data mining
competitive market