The Role of Business Analytics for Competitive Advantage of Small and Medium Enterprises.
Selen Esra DereliAxel KorthausHelana ScheepersAshir AhmedPublished in: ACIS (2020)
Keyphrases
- competitive advantage
- business analytics
- small and medium enterprises
- business processes
- knowledge management
- service quality
- customer relationship management
- business information
- business intelligence
- business strategy
- information technology
- supply chain
- business environment
- emerging technologies
- market share
- knowledge sharing
- software engineering
- market competition