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Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality.
Weifeng Li
Minghui Jiang
Wentao Zhan
Published in:
J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
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online advertising
display advertising
sponsored search
user behavior
perceived quality
high quality
multimedia
video sequences
user experience
long tail
quality metrics
video analysis
advertising campaigns
video content
video data
video streams
behavioral targeting
quality assessment