Diversity in Online Advertising: A Case Study of 69 Brands on Social Media.
Jisun AnIngmar WeberPublished in: SocInfo (1) (2018)
Keyphrases
- online advertising
- social media
- user behavior
- behavioral targeting
- display advertising
- social networking
- long tail
- brand image
- user experience
- case study
- social media platforms
- user generated content
- advertising campaigns
- user preferences
- search advertising
- online social networks
- contextual advertising
- internet advertising
- website