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Supplier and customer involvement on new product performance.
Antonio K. W. Lau
Published in:
Ind. Manag. Data Syst. (2011)
Keyphrases
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supply chain
electronic commerce
customer service
lead time
customer satisfaction
quantity discount
supplier selection
customer behavior
call center
decision makers
customer demand
decision making
potential customers
real time
service level
optimal solution
marketing strategies
website
customer knowledge