Price Cycles in Online Advertising Auctions.
Xiaoquan (Michael) ZhangJuan FengPublished in: ICIS (2005)
Keyphrases
- online advertising
- contextual advertising
- user behavior
- information revelation
- behavioral targeting
- user experience
- multi attribute
- auction protocol
- display advertising
- long tail
- group buying
- combinatorial auctions
- mechanism design
- sponsored search
- data mining
- bidding strategies
- budget constraints
- internet advertising
- advertising campaigns
- website
- information retrieval